pre Large format stores with function rooms, fun zone and exclusive parking.
Stand alone stores on major roads with high visibility with function rooms and exclusive parking.
located in open-air and major shopping malls with large parking lots.
Located in major shopping malls.
Delco (delivery / carry out), gas station units.
Shakey’s is determined to further grow its business, as well as sustain its growth and profitability with the proper implementation of these strategic plans throughout the short, medium and long term.
Based on a recent study by Euromonitor, growth in pizza full-service restaurants in the Philippines outpaced growth in all the other restaurant categories from 2011 to 2015. Pizza also represents the largest segment in the chained food service category as of 2015.
Shakey’s would like to ride on this forecasted growth by expanding its store footprint within the Philippines, specifically focusing on its large format stores in the greater Manila and in provincial areas. It plans to open a total of 17 new stores in 2016 and another 20 new stores in 2017. Shakey’s would also like to tap the Visayas and Mindanao regions with the help of its franchise holders. Shakey’s believes that with its attractive store economics and simplicity of store operations, it is able to attract new aspiring franchise owners and existing franchise owners to widen its store count. Since Shakey’s holds the rights to use the Shakey’s trademarks in the global regions, namely across Asia regions (excluding Japan and Malaysia, but including China), the Middle East, Australia and Oceania, international expansion represents a long-term growth opportunity.
Aside from widening its current store footprint, part of Shakey’s strategy is to continually increase same store sales growth. Shakey’s mission is to improve overall guest experience to attract loyal customers and repeat transactions. Shakey’s will also continue to invest in its brand through advertising and marketing initiatives to further grow customer awareness. Shakey’s will continue to build its Supercard loyalty program.
Shakey’s believes that operational proficiency at the Shakey’s stores are keys to increase guest satisfaction and store level profitability – two integral elements of the Shakey’s business. Given this, Shakey’s plans to invest in information technology that would enable streamlining of restaurant operations and monitoring operational performance. Shakey’s also plans to improve its delivery service with the use of technological advancements to shorten delivery times and efficiently monitor delivery personnel.
All of our actions are centered towards enhancing the Shakey's experience and value for all our guest.
We set high standards of performance by doing things better than others and better than expected.
To provide good times and great memories.
To be the leading and prefferred Family Casual Dining Restaurant, serving pizza as its core product.
We genuinely care for our guest. We seek to know their needs and wants so we can provide them high quality food products and services at great value for money.
We nurture an environment where people are respected and empowered to be their best. We create opportunities for personal and career growth so they may succeed and gain a sense of achievement and pride.
We prepare our people to excercise good judgement. We are detail-oriented and disciplined in our thought processes.
We are bold, daring,and actively seeking opportunities for the benefit of the company.
We grow the business by increasing the size and value of the company and by achieving industry leading returns on investment.
We are fair, professional and collaborative business partner.
We recognize our responsibility to contribute to nation building through job creation and by having a positive impact in our communities.
The history of Shakey’s Pizza Parlor begins in 1954, when Sherwood “Shakey” Johnson opened the first Shakey’s Pizza Parlor® in a remodeled grocery store on 57th and J Street in Sacramento, California. Originally established as “Ye Public House” for pizza & beer, Johnson indulged his passion for Dixieland jazz and added live ragtime music to mix, featuring banjos and player pianos throughout his rapidly expanding franchise.
Shakey’s expanded to the Pacific Rim, including Japan and the Philippines. Shakey’s Philippines was under the ownership of the country’s largest food conglomerate – San Miguel Corporation, primarily to promote their San Miguel draft beer. Beginning with a restaurant on Makati Avenue in Makati, the brand expanded rapidly in Metro Manila, with most of the restaurants offering live music.
San Miguel sold the franchise held by International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.) to a group led by sports executive Leo Prieto. The Prieto Family then became the master franchisor of the Shakey’s brand and sub-franchised stores in the Philippines.
The Shakey’s brand transformed into a fast-food franchise.
In 1999, Golden Gourmet Ltd (GGL), an entity also owned by the Prieto Family, purchased the Shakey’s trademark and acquired perpetual rights over the Shakey’s brand in the Philippines. As owner, the Prieto Family would no longer be required to pay royalties or other fees for using the Shakey’s brand.
International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.) began reengineering Shakey’s Philippines as a family-oriented casual dining brand.
In 2004, Shakey’s partnered with Sports Vision for the launch of the Shakey’s V-League, one of the pioneering volleyball leagues in the country.
In October 2005, as part of its vertical integration strategy and to have further control of the supply chain, the Prieto family established Bakemasters, Inc. to supply baked goods and ingredients to Shakey’s restaurants.
2014: In 2014, the Prieto family acquired through Shakey’s International Limited (SIL) Shakey’s trademarks in the Middle East, Asia (excluding Japan and Malaysia), Australia and Oceania.
In March 2016, Century Pacific Group, Inc. (CPGI) and Arran Investments acquired control of the Shakey’s group from the Prieto family. The transaction included control over commissary company Bakemasters, Inc. and the trademark companies Golden Gourmet Limited (GGL) and Shakey’s International Limited (SIL). CPGI, the holding company of the Po family, is the parent company of leading canned food producer Century Pacific Food Inc. while Arran Investments is wholly-owned by GIC, Singapore’s sovereign wealth fund, a leading global investment firm. International Family Food Services, Inc. also officially changed its corporate name to Shakey’s Pizza Asia Ventures Inc. (SPAVI).
Bakemasters Inc. is a Philippine company engaged in manufacturing and distribution of fresh, frozen, par baked and baked bread, pastries, cakes and other confectionary items to Shakey’s franchise owners and company-owned stores. BMI also supplies other baked goods, sauces and other finished foods to third parties such as airlines, hotels and other restaurant chains.
Shakey’s International Limited is a Hong-Kong based company holding the trademark rights of the Shakey’s trademark for countries in the Middle East, Asia (except Japan and Malaysia), Australia, and Oceania.
Golden Gourmet Limited is a Hong-Kong based company owning certain trademark and brand rights over Shakey’s operations in the Philippines. It is also engaged in restaurant management consulting.
Shakey's Seacrest Incorporated is a recent subsidiary formed on June 2016 to serve as the vehicle for holding certain other trademarks and intellectual property rights in the future.